“Asayu Store Cafe” is a physical store operated by the Japanese tea brand “Asayu Japan (Asayu Japan)” for overseas markets. The concept is “Enjoy Japan with all five senses.” What we want to deliver is more than just a cup of matcha. The space of a Kyomachiya, the feel of the vessels, and the aroma and taste of freshly made matcha — it's an experience where you can experience the charm of Japan with all five senses. An English menu is also available, so not only domestic customers but also international customers visiting Kyoto can use it with peace of mind.